Designed and tested by swimbait guru "Triton" Mike Bucca, the Bull Shad Swimbaits offer a level of realism that cannot be matched. Instead of clear coating the bodies like many manufacturers, Mike Bucca and his team prefer a rougher finish to their baits. This gives the Bull Shad's a level of realism unseem before by fisherman and bass alike. The combination of an amazing paint job and tantilizing swimming action targets the biggest fish in the lake, and it does it very well. The body of the bait features three segments that give the Bull shad it's fluid swimming action that emulates baitfish perfectly. Aimed at targetting large predators, the Bull Shad comes equipped with heavy duty Owner terminal straight out of the pack. Whether you are a lunker hunter or a hardcore tournament angler looking for that kicker bite, tie on the Bull Shad and throw it around cover, over grass beds, main lake points or drops and hold on!